The Brief
What we walked into.
Reach a lifestyle audience that loves the adrenaline but scrolls past the logo.
The Work
What we built.
Mara Solène directed a four-part film series shot across three countries, designed feed-first with vertical-native edits and a behind-the-scenes companion cut.
How it came together
The process.
Audience reframe
Targeted the lifestyle viewer who loves the adrenaline but scrolls past the logo, and built the work to earn their attention first.
Film direction
Mara Solène directed a four-part series across three countries, designed feed-first with vertical-native edits from the storyboard up.
Companion cut
Shot a behind-the-scenes layer to extend each film into a sustained narrative rather than a one-and-done drop.
Saves-led rollout
Sequenced the release to maximize the saves rate, treating bookmarks as the leading indicator of brand favorability lift.
The Numbers
Where the receipts live.
They made a 40-year-old brand feel new without ever asking us to apologize for the logo. The films live in feeds where we used to get scrolled past.
Credits
- Client
- Red Bull
- Creators
- Mara Solène
- Shipped
- Jun 2025
