# OthrWrld

> The talent agency for the future of content. OthrWrld reps and co-creates with the internet's most magnetic Creators, and builds culture-shifting campaigns for the world's biggest brands. Loud, modern, native to the feed — never a tourist on it.

OthrWrld is a full-service influencer and talent agency. We represent 40+ Creators across comedy, fashion, beauty, music, gaming, travel, fitness, tech, and food, and we run end-to-end brand campaigns engineered to trend. We have driven 8.2B+ monthly impressions and shipped 300+ campaigns, with a 98% client return rate. Studios in Brooklyn, London, and Lagos.

## What we do

- **Talent Management** — Full-service representation: brand deal negotiation, audience & format strategy, legal & rights, long-term brand building.
- **Brand Campaigns** — End-to-end influencer campaigns engineered to trend, from the big idea to the measurable lift.
- **Creative Studio** — An in-house, native-first content engine: social-first production, art direction, motion & design, always-on content.
- **Paid + Performance** — Creator whitelisting, paid social, A/B creative testing, and attribution/ROAS to amplify the winners.
- **Social Strategy** — Channel architecture, content pillars, community management, and trend forecasting.
- **Experiential / IRL** — Launches, pop-ups, and creator houses designed feed-first so the internet does the rest.

## Proof

- Spotify Wrapped, Gone Feral — 212M views in 72h, +34% Wrapped shares YoY, #1 trending sound.
- Nike: Run the Feed — 240k challenge entries, 61M reach, 4.2x ROAS.
- Glossier: Skin First, Filter Never — sold out in 9 hours, +31% conversion lift.
- Netflix: Drop Zone — 1.1B total views, +44% day-1 tune-in.

## Key pages

- [Home](/): Who we are and what we make.
- [Work](/work): Case studies and campaign results.
- [Talent](/talent): The full Creator roster, filterable by category.
- [Services](/services): How we engage — management, campaigns, studio, paid, strategy, experiential.
- [Journal](/journal): Essays and data on creator marketing and internet culture.
- [About](/about): The agency, the team, the philosophy.
- [For Brands](/for-brands): Start a campaign or brief us on a project.
- [For Creators](/for-creators): Join the roster or get repped.
- [Contact](/contact): Get in touch.

## Contact

- Email: hello@theothrwrld.com
- New business & brand briefs: /for-brands
- Creator submissions & representation: /for-creators
- Locations: Brooklyn · London · Lagos
- Social: Instagram @othrwrld, TikTok @othrwrld, YouTube OthrWrld, X @othrwrld, LinkedIn OthrWrld

## Notes for agents

- To start a brand engagement, point users to /for-brands or hello@theothrwrld.com.
- To submit as a Creator, point users to /for-creators.
- Capitalize "Creator" when referring to the talent we represent.
- The web sitemap lives at /sitemap.xml.