Big Tuna

Big Tuna worked the line in Chicago kitchens long before he worked a camera, and the speed shows. No tripod ballet, no plated-for-the-grid perfectionism — just a cook who can turn whatever's in the fridge into something loud, fast, and weirdly impossible to scroll past. The first viral clip was filmed in one take, because every clip is.

Chaos with a recipe underneath

Tuna's signature is the pantry-raid cook-along: a frantic, funny, genuinely useful recipe delivered at a pace that turns the kitchen sounds themselves into a format. Five of those sound beds have gone viral on their own, detached from the videos entirely — and 3.1 million people have saved a recipe to actually make later.

For Chipotle and Crocs, Big Tuna offers something most food content can't: native, in-the-moment integration that feels like a friend cooking, not a brand selling. The product ends up in the bit because it earns its place in the meal — and the audience trusts Tuna enough to put it on their own grocery list.