Watch Aya move.
The work speaks louder than the deck. A sample of what lands on the feed.
Why Aya hits.
Aya Kwon trained to read ingredient decks the way other people read tarot. Seoul-based and clinically obsessive, she started posting in self-defense — tired of beauty marketing that promised everything and disclosed nothing. The audience that found her had been starving for exactly one thing: someone who would actually tell the truth.
Receipts, not retouching
Aya's signature format is the unedited timeline: real skin, real weeks, zero filters, and a verdict she's willing to stake her name on. When a product fails, she says so. When it works, the internet listens — and acts. Nine drops she's championed have sold out, several within a single afternoon.
“I'll tell you what's in it, what it does, and whether it's worth your money. That's the whole job.”
Trust is the entire business model, which is why Aya is ruthless about what she'll touch. Glossier, e.l.f. Cosmetics, and Fenty Beauty don't get a generic endorsement — they get the most credible voice in the category, and a 31 percent conversion lift that only comes when an audience genuinely believes the person recommending the thing.
Same agency, different worlds
More of the roster.
Ready to put Aya to work?
Tell us the brief. We’ll tell you exactly how loud it can get.