🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗🌐 Now repping 40+ of the internet's most magnetic creators — let's make something loud ↗

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#Strategy

How the creator economy is really structured — and where the money goes.

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Strategy

Feb 24, 20268 min read

The Middleman Tax Is Coming Due.

CMOs hit a trust-but-verify wall, and the question underneath is brutal: how much of my budget actually reaches the Creator? The IAB is mapping where dollars get skimmed. Fee opacity was the quiet business model. It's about to be the loudest liability.

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